Ari Emanuel is a Hollywood rainmaker. He reps The Rock, Oprah and Martin Scorcese. He orchestrated mega-deals to acquire the WWE and UFC. In 2021, he earned an eye-popping $300 MM in total compensation. And he’s a notoriously intense networker. He makes up to [300 check-in phone calls]() each day. While that sounds terrible (and mathematically impossible), you can create your own luck with a non-icky approach to networking. ## But first, a word of warning First, let’s set the record straight. People aren’t idiots. If you’re trying to befriend someone just because it benefits you – you will be exposed. So instead, shift your mindset to a place of listening, being helpful and genuine care. ## 1\. Start with birthdays This is easy. Grab your friends’ birthdays and throw them in your to-do list app (or calendar). Send them something thoughtful – a Loom video or a physical card. Something that shows you actually care and are thinking of them. ## 2\. Listen and observe on social media We’ve collectively lost the script on Social Media. We’ve turned it into one-way blasts of self-promotion. (I’m [guilty of this too]().) We’ve forgotten that the word “Social” anchors the technology. So open your eyes and ears. When someone asks a question – answer it. If they share an article – recommend a follow-up. If they’re visiting your favorite city – share your favorite restaurant. If something rad happens to them – celebrate ’em. Again, only do it if it comes from a place of Genuine Care. ## 3\. Keep a running “thank you” list People are awesome. They show up and surprise you in so many ways. Advice. Feedback. Encouragement. [An introduction](). Keep a list of these people. Thank them effusively. Let them know the impact of their actions. And ask how you could support them. Friendly reminder: It must come from a place of Genuine Care. ## 4\. Find and share You’re going to find cool shit to share. A good podcast episode. A [new cocktail recipe](). A unique take on a complex issue. Share it with your crew. I prefer to copy-paste into individual texts and DMs. (I also try to understand my friends’ preferred method of communication.) ## 5\. Use all the cool tools There are so many tools out there to stay in touch beyond text messages and DMs. [Loom]() works great for video. Audio messages are easy and intimate. (Just don’t make them too long.) Spotify let’s you share time-stamped podcast episodes. And of course, you can never go wrong with a dope meme or [silly TikTok](). Now this probably won’t get you anywhere close to 300 interactions per day. But if you’re consistent in how you show up for your friends – great things will happen to them. (And maybe to you too.) _PS If you’re looking for a way to systematize these interactions, check out our[Life Operating System]()._ ## Here’s how we can help you * [The Life Operating System](): Your home base for personal productivity. It combines tasks, notes, project management and a CRM in one place. * [Supercharge your Productivity](): Learn how our $10K Work method can help you improve your mind, career and relationships. * [Apply for our Group Coaching:]() Are you an executive or founder undergoing a career change? We’ll give you frameworks and accountability for this transition. * [Train Your Team on $10K Work](): Is your team busy, but without much to show for it? Teach your colleagues how to prioritize and identify leverage in your organization. * [The RadReads Newsletter](): Sign up for 5 actionable insights each Saturday for a life well-lived.